Kartell Coffee Co.

The Challenge

Kartell was a roaster known only within a small circle of local cafés. They needed an identity strong enough to compete on retail shelves next to established European roasters.

The Solution

We designed a modular identity system built around a single mark that could scale from a espresso cup to a shipping crate, then extended it into packaging, a pre-order landing page, and launch-day social assets.

The Results