High-intent traffic, structured to lower CPA over time
Search ads capture people who are already looking to buy — which means account structure and feed quality matter more than raw budget. We build campaigns around tight ad groups, precise negative keyword lists, and a Shopping feed disciplined enough to earn algorithmic trust.
The result isn't a spike in traffic. It's a cost-per-acquisition curve that bends downward, month over month, as the account learns.
What's included
Search Campaign Build
Tight ad groups matched to genuine purchase-intent keywords.
Shopping Feed Optimisation
Structured product data built to win quality score and ad rank.
Performance Max
Cross-network campaigns layered on top of proven search foundations.
Conversion Tracking Audit
Clean, verified tracking — no decisions made on broken data.
Our process
Tracking Audit
We verify every conversion event before spending a single euro.
Account Build
Structured campaigns matched to intent, budget, and margin.
Testing Sprint
Rapid creative and bidding tests to find the efficient frontier fast.
Scale
Budget increases only follow proven, repeatable efficiency.
Frequently asked questions
What's a realistic starting budget?
Most Malta-based accounts see meaningful learning data starting around €1,500–€3,000/month in ad spend, though this varies heavily by industry.
How is Anar Ads different from an automated bidding tool?
Automation handles bids — it doesn't fix a broken feed, weak landing page, or missing negative keyword list. That's the part that actually moves CPA.
Do you manage the ad spend or just the strategy?
We manage the account directly inside your own Google Ads account, so you retain full ownership and visibility at all times.