On Meta, the creative is the targeting
Meta's algorithm finds your audience fastest when the creative itself signals who it's for. That's why our Meta Ads work starts in the creative studio, not the ads manager — we build a testing sprint of distinct concepts, let performance data pick the winners, then scale spend only behind what's already proven.
From there, retargeting and lookalike structures keep cost-per-result falling as the account matures, instead of fatiguing after the first few weeks.
What's included
Creative Testing Sprint
Multiple distinct concepts tested in parallel to find what actually converts.
Audience & Lookalike Building
Precision targeting built from your best existing customer data.
Retargeting Structure
A staged funnel that treats cold, warm, and hot audiences differently.
Weekly Optimisation
Active budget and creative management, not a set-and-forget campaign.
Our process
Audience Research
We identify the real customer segments worth building creative around.
Creative Sprint
A batch of distinct ad concepts produced and launched together.
Test & Learn
Performance data — not opinion — decides which concepts scale.
Scale & Retarget
Budget shifts behind winners, with a full-funnel retargeting structure.
Frequently asked questions
Do you produce the ad creative in-house?
Yes — our creative team produces static, motion, and short-form video concepts as part of every Meta Ads engagement.
How quickly will I see results?
Initial learning data typically appears within the first 1–2 weeks; meaningful, statistically stable performance usually takes 4–6 weeks.
Is Meta Ads right for a B2B business?
Often, yes — particularly for lead generation and retargeting website visitors, though the creative and offer need to be built specifically for a B2B audience.